The management team at Aldus Corporation

The management team at Aldus Corporation was considering a realistic shake-up of its existing food marketing strategies in order to suit the involve of the market more effectively. Initially, the success of the ingathering had been found on strategic alliances with large corporations such(prenominal) as Apple and IBM.These strategic alliances had facilitated entry to a large distribution network. The products marketing potential had withal been enhanced through technical upkeep which had helped both the business executive and the superior nontextual matter designer to make the nearly of the software.However this was a single product dodge which was no longer possible because the needs of the two market segments were diverging. For example, the market segment that consisted of business executives required greater user-friendliness magical spell the market segment that consisted of professional graphics designers required a greater set forth of functionalities.Therefore , the management team at Aldus had to produce strategies that would enable the existing organizational organize at Aldus to customize PageMaker to a greater extent to the needs of both segments.Although the proposed reorganization presented several difficult challenges, it was a viable one in light of the fact that both consumer segments were critical to maintaining Alduss clams potential.